Industrial Sector

   Yinxiang
a Parvenu in the Chinese
Motorcycle Industry

Established in 1997, Chongqing Yinxiang Industry Group Co., Ltd (Yinxiang Group) is a large scale technology, industry and trade comprehensive group which engages in the R & D and sales of motorcycles, engines, general machines and cars as well as real estate development and financial investment. It headquarters in Yubei Airport Industrial Park of Chongqing. Its total assets are worth nearly RMB 5 billion. It has over 3,000 employees.

Yinxiang Group has been put on the list of top 50 industrial enterprises of Chongqing many times. It has won many honorary titles including Chongqing Industrial Enterprise Progress Award, Most Credible Enterprise in Chongqing, one of Top 10 Industrial Enterprises in Yubei of Chongqing, Government Key Supported Enterprise for Industrial Revitalisation, Chongqing's Key Supported & Developed Export Best-Selling Brand, and one of Top 100 Enterprises in Chongqing. Yinxiang has 12 subsidiaries. It has many best-selling brand names including 'Yinxiang', 'Xianfeng', 'Kenbo', 'Jida' and 'JLM'. It has a total number of 28 production lines of all kinds with a annual output capacity of 1.2 million motorcycles, 2.5 million engines and 600,000 general machines.

Yinxiang has established join ventures with Korean Hyosung Corporation and American Kohler Company under the names of Chongqing Yinxiang Hyosung Motorcycle Co., Ltd and Chongqing Kohler Yinxiang Co., Ltd so as to provide a strong support for its long-term develop with international advanced technologies in the motorcycle industry.

Yinxiang entered into the car manufacturing field with great efforts in 2010, and joined hands with one of China's five major car makers the BAW (Beijing Automobile Works) to establish a car production base with an annual output capacity of 300,000 cars.

Yinxiang takes 'going global' as its development goal, and actively implements the internationalisation strategy. Its products are sold to regions including Southeast Asia, Europe, American and Africa. It has been awarded the title of one of the top 15 exporting enterprises in Chongqing many times. The amount of foreign
exchange it earned through exports ranked top in Chongqing. Its motorcycle exports in quarter one of 2010 ranked No. 1 in China.

The Yinxiang Group has become a parvenu in the Chinese motorcycle industry with its strict management, great technical strength, and broad and excellent sales service network and brand strength. It has passed many authoritative certifications successively including the ISO9001 (2000) and ISO 14001 verification, national 'CCC' verification, the American EPA verification. It is the motorcycle and engine exporting enterprises authorised by the National Foreign Economic Relations & Trade Commission. It is also the quality test demonstration enterprise in China. Yinxiang series of motorcycles are given the title of 'consumers' trouble-free products in China.'

Yinxiang Group inherits the enterprise objective of 'creating Yinxiang value with quality, shaping the brand future with credit', and sticks to the 'people-oriented' corporate culture to think for consumers, achieve diverse development, innovate with passion, think scientifically and reasonably, sacrifice bravely, and also
sticks to the constant improving development spirit, and strives to achieve the magnificent goal of becoming a world first class enterprise.